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Firefox user profile, the real one

April 12, 2007 - 3:06 pm

Internet research firm comScore,  has posted some interesting details about Firefox users to its corporate blog, comScore Voices:

  • Firefox market share varies considerably among home (10%), work (8%) and university (17%).
  • Most Firefox users are male (55%). Internet Explorer users are evenly distributed by gender (50/50).
  • 51% of Firefox users make $75,000 a year or more. Only 39% of Internet Explorer pockets that much a year.
  • 22% of Firefox users are 18 – 24 years old, while only 13% of IE users are in the same range. IE has a larger portion of its users in very other age range.

This is pretty interesting as a simple read this could mean that in the mid future (5 – 10 years) we could see a spark in Firefox adoption as these young users become decision makers and take their preferences and values to their respective companies.

On the other hand I don’t see the correlation between Firefox userbase youth and higher salaries. So, if salary figures could be focused on a specific age range we should see a much larger gap between Firefox early adopters and Internet Explorer users. And of course I say early adopters because I am pretty sure installing Firefox won’t get you a rise. But  being an early adopter I guess can be mapped somehow to being enthusiastic, fearless, curious and critical thinker which can in turn be associated with a higher wage. Since Firefox is free, it’s not the “I-have-the-latest-fricking-expensive-no-idea-what-it’s-for-gadget” early adopter kind. I hope.


Comments

David Naylor

April 13, 2007 3:06 pm

“this could mean that in the mid future (5 – 10 years) we could see a spark in Firefox adoption as these young users become decision makers and take their preferences and values to their respective companies.”

How true! Sweet, I can’t wait!!

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andreios

April 17, 2007 3:06 pm

It could be very interesting to make similar research in Europe, where the Firefox has much greater marketshare.

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comScore: Firefox users more educated and tech-savvy : Mozilla Links

May 2, 2007 3:06 pm

[...] details complete the first part of the Firefox user profile released a few weeks [...]

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