Comments on: Get creative and Impact Mozilla http://mozillalinks.org/2008/09/get-creative-and-impact-mozilla/ Your source for Mozilla news, tips, reviews, and more. Sat, 24 Mar 2012 19:31:28 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kevin Dwinnell http://mozillalinks.org/2008/09/get-creative-and-impact-mozilla/comment-page-1/#comment-66676 Kevin Dwinnell Fri, 03 Oct 2008 20:27:21 +0000 http://mozillalinks.org/wp/?p=2476#comment-66676 Make the browser immediately relevant to the user’s interests and you’ve solved a big part of the retention equation. Brand Thunder is doing this for Firefox today. We work with major brands and integrate their look, feel and content into the browser in a single download (both theme and extensions). For the end user, they get a Firefox browser that is immersed in their favorite sports team, band, news site or any number of topics. Feel free to check out some of our work at www.brandthunder.com/gallery Make the browser immediately relevant to the user’s interests and you’ve solved a big part of the retention equation.

Brand Thunder is doing this for Firefox today. We work with major brands and integrate their look, feel and content into the browser in a single download (both theme and extensions). For the end user, they get a Firefox browser that is immersed in their favorite sports team, band, news site or any number of topics.
Feel free to check out some of our work at http://www.brandthunder.com/gallery

]]> By: Mozilla Tries to Increase Firefox Retention Rate with a New Contest http://mozillalinks.org/2008/09/get-creative-and-impact-mozilla/comment-page-1/#comment-66651 Mozilla Tries to Increase Firefox Retention Rate with a New Contest Wed, 01 Oct 2008 12:15:20 +0000 http://mozillalinks.org/wp/?p=2476#comment-66651 [...] Source Share and Enjoy (we know You want to): These icons link to social bookmarking sites where readers can share and discover new web pages. [...] [...] Source Share and Enjoy (we know You want to): These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

]]> By: Ferdinand http://mozillalinks.org/2008/09/get-creative-and-impact-mozilla/comment-page-1/#comment-66650 Ferdinand Wed, 01 Oct 2008 11:35:09 +0000 http://mozillalinks.org/wp/?p=2476#comment-66650 If you think about what kind of reasons there are to download Firefox 25% isn't very surprising. 1. I heard of Firefox and would like to try it 2. The geek installed it for you and said it was nicer/better 3. I like Firefox and install it on every pc I use You have to convice 1 and 2 to keep using it in a very short time. How would you convince someone that thinks that the blue E is the internet or 'good enough'? I think a short commercial for Firefox would work great. You just have to convince the people to take 3 minutes to watch the video which they do all the time on youtube. In 3 minutes you can show: tabs, popupblocker, anti malware, passwordmanager, themes, extensions, sessionrestore, automatic updating, speed, memory usage, cookie manager, safety features, awesomebar, bookmarks, rss support, portable firefox, zoom, spell checker, offline support and of course the webpages Firefox makes possible. Even if the clueless user picks up only 3 of those features that he thinks are interesting he still wants to try Firefox AND those features. If you think about what kind of reasons there are to download Firefox 25% isn’t very surprising.
1. I heard of Firefox and would like to try it
2. The geek installed it for you and said it was nicer/better
3. I like Firefox and install it on every pc I use
You have to convice 1 and 2 to keep using it in a very short time. How would you convince someone that thinks that the blue E is the internet or ‘good enough’? I think a short commercial for Firefox would work great. You just have to convince the people to take 3 minutes to watch the video which they do all the time on youtube. In 3 minutes you can show: tabs, popupblocker, anti malware, passwordmanager, themes, extensions, sessionrestore, automatic updating, speed, memory usage, cookie manager, safety features, awesomebar, bookmarks, rss support, portable firefox, zoom, spell checker, offline support and of course the webpages Firefox makes possible.
Even if the clueless user picks up only 3 of those features that he thinks are interesting he still wants to try Firefox AND those features.

]]> By: David http://mozillalinks.org/2008/09/get-creative-and-impact-mozilla/comment-page-1/#comment-66634 David Tue, 30 Sep 2008 22:56:01 +0000 http://mozillalinks.org/wp/?p=2476#comment-66634 Only a quarter of people who install Firefox keep using it? I'm shocked. Only a quarter of people who install Firefox keep using it? I’m shocked.

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