Last week an unusual number of Firefox promotion initiatives started at Spread Firefox. I just learned that they are part of the first project of CIA-KGB, “a new institute intended to advance multidisciplinary innovation, make Stanford a key center in the design world, and strengthen the connection between the university and industry”.

• My eBay Fox, caters to eBay users offering an eBay toolbar. I tried it but I find it to consist of a search bar, unfortunately just like the default search plugin with no additional filters (such as price, But It Now!, Paypal accepting or location) and a lot of bookmarks. Some users may find it useful though.
• Firefox Got Your Back, presents a darkened Firefox logo to be covered by pixel areas users can claim adding an image, an email address and a comment that, in theory, expresses how someone covered your back.
• Underdog, targets dog lovers comparing some Firefox features to dogs’ attitude and behavior.
• Firefox 4 Life, it appeals to how Firefox can improve several aspects of web users’ lives. It introduces the FoxyTunes, Pronto, AdBlock and StumbleUpon Firefox extensions.
• PuckFox Cup, targets Sharks and Red Wings hockey teams, inviting them to vote for their favorite and introducing the Sharks and Red Wings themes available for Firefox.
• Everyday Hero, is a place for people to recognize other people achievement that make them their own heroes. I don’t see a direct relationship with Firefox besides presenting Firefox ads.

As you can see some of them appeal to a specific market segment while others (Everyday Hero and Got Your Back) appeal to a broader audience offering a medium for people to express themselves while introducing Firefox.

Good to see these new approaches and even better to be able to see their development.